Erie PA native, Grant Kruszewski, is an inspired college student and entrepreneur fueled by his passion for the 814 and streetwear culture. KRU, the clothing company he has created from the ground up, is a culmination of those passions and are expressed through the clothing and apparel he creates each season.
KRU, which is not only the first three letters of his last name (Kruszewski), but an acronym that stands for “Keep Reaching Up.” These three words represent three core values; hard work, resilience and trusting the process.
It is KRU’s mission to make clothing that reflects positive vibes upon the community and those who choose to wear the masterpieces that are released each “Season." In light of the seemingly endless negative publicity that overshadows the city, KRU is an aspiring brand that looks to shed light upon the culture and array of creative talent in the area.