Urban Sophistication

Souvenir Fleece Hoodie (Oversize)

713.04 SR
  • Long sleeve fleece hoodie in Grey. 
  • 100% cotton
  • Tonal Embroidered logo on wearer's left sleeve
  • Unisex fit
  • Rib-knit cuffs, and hem
  • Multicolor graphic and text printed at front
  • Kangaroo pocket
  • Tonal stitching
  • If you desire an oversized look, go one size up

Female model is 5'9" and wearing size L.
Male model is 6'2" and wearing size XL. 


Screen printing on cotton

In its latest capsule, Urban Sophistication imagines merchandise of a fictional Shopping Addiction Treatment Center.
Inspired by hype culture, the capsule explores the ever hungry impulse to consume more and more. And just one more. It focuses on the emotional experience of shopping.
There can be deep love for material objects. But what happens when we expect too much from them? When we “add to bag” to fill a void it echoes the emptiness we try so hard to conceal with a hoodie or an iPhone case.
There is a fine line between obsession and addiction. And that is where the capsule lies, inviting you to stop at the souvenir shop on your way out of the Shopping Addiction Treatment Center, hoping to see you again soon.

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